You don’t need to read every line of the law, but you should know that there are harsh penalties for sending spam emails. In particular, you should be familiar with the CAN-SPAM Act, which outlines the practices you must use when sending commercial emails. Speaking of ethics, you need to be aware of the laws that govern digital marketing communications. Follow the Laws Governing Email Marketing Always get permission before sending an email it’s the best practice both ethically and financially. Random email recipients are neither they’re indifferent at best and more likely annoyed to get an email from someone they don’t know. If you want to convince subscribers to buy from you, you want them to be engaged and interested. Sending people marketing emails without their permission is not a recipe for business success in the long-term. Assuming the email even makes it through your email service’s spam filter, you’re going to mark it as spam without even opening it. Just think about what you do when you get an email from an unknown sender. Nothing will get your emails flagged as spam faster than sending an email without permission. To ensure that all your emails get this treatment, include the whitelisting instructions in the first welcome email you send when someone joins your email list. We recommend including instructions and screenshots illustrating how to do this, as you should not assume that all of your subscribers have the technical proficiency to whitelist emails. To ensure that your emails get this privileged treatment, ask your subscribers to whitelist your emails by adding your “From” address to their contacts or list of safe senders. These companies (rightly) assume that if an email is from someone in your contacts, it’s not spam. Google, Microsoft, and Yahoo! all work hard to ensure that their email program spam filters don’t catch emails that come from people in your contacts. So without further ado, here are the 12 things you must do to prevent emails from winding up in spam. We don’t want your emails to be just another statistic, and we’ve written the following guide to help you keep your emails out of the junk folder and in your recipient’s inbox where they belong. When you’re putting together an email marketing campaign, statistics like this are alarming. In fact, a report from Validity reveals that spam filters are more rigorous than ever, with one in five emails failing to reach the inbox. It would be a shame for all the hard work you put into crafting your emails to go to waste, but that’s exactly what happens when your email ends up in a subscriber’s spam folder. Well don’t worry - we are here with our 12 step guide to explain how to stop your emails from going to spam with some tips & tricks on how to avoid spam filters. I’m sure you’ve run into the frustrating question “why are my emails going to spam?”.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |